How to achieve a local presence
In a lot of ways, a local presence is easier to achieve a national one, if you know what you’re doing, after all, you know your local market better than anyone, or you can do with a bit of research.
As well as adding your location to all of your social media profiles, which will help hugely with local SEO, there are a variety of free business directories you need to make sure you’re listed on to help attract new customers as well as take advantage of current ones.
To start with there’s the all-important Google my Business listing but there are plenty of others that we recommend getting listed on all as a minimum.
Starting with Yelp, which is used by Apple maps, Superpages, Four Square, Yellowbook and Bing Places for a business page. All of these listings will not only help with your visibility but you can also use them to get clients to review your business which will help even further with your SEO as well as your brand.
Research by BrightLocal revealed that as many as 88% of local users trust online business reviews, so it’s essential to make sure you get your regulars to share their experiences – after all word of mouth is the best form of marketing and it’s free!
Reviews are also frequently likened to links when it comes to local SEO so they can also have a dramatically positive effect on your SEO.
Only 44% of businesses are believed to have claimed their Google My Business local listing so the chances are some of those are your competition. By making sure you have claimed yours it increases your chances of being spotted.