Memory Card Zoo
http://www.memorycardzoo.co.uk
Memory card retail
The brief was to design a fun and unique looking website that ran off our advanced shop engine. They also stated that it was very important that their site ranked highly within search engines such as Google and Yahoo.
After we implemented the design we then integrated our shop engine and begun a process of tailoring the engine to our clients needs. The digital memory market is very fast moving and the prices of products can change weekly, this required bespoke features that, amongst other things, allowed our client to record the cost prices of products over time allowing accurate reporting and management of final retail prices and markup percentages.
The system comes with a full management suite, allowing complete real-time control of the product catalogue. It also has a vast stock control system that manages ordering from suppliers and the allocation of products to waiting customers when shipments arrive. This is linked into a barcode scanner, which staff use to streamline their offline stock control.
It was essential that the site was search engine friendly and maintained its good rankings with the major search engines. As always, we implemented techniques to achieve this, such as rewritten URLs and fully-formed HTML. We also actively helped our client to get submitted to various price comparison websites such as shopping.com and Kelkoo using integrated xml feeds.
We have currently embarked on phase 2 of the project which promises various enhancements to both the customer front end and the administrative tools in the backend.